Armada Sans Serif Font is a neo-grotesque display sans font inspired by Swiss Design in The 1960s. This font was designed for them to explore the innovative waves across all mediums and digital platforms. The font exists in four weights; regular, medium, bold, extra black and has some very interesting visual features, the horizontal peaks of the uppercase A, and W descend and ascend across the vertical lines of the font. The bold and extra black weights, also features a unique closed uppercase G. This font will accompany our Ambassadors on their design exploration.